Founder and Project Lead
Xenia founded „based upon a true story“ in summer 2021 for change-makers who seek ways to enhance their corporate values.
She believes that by conceiving creative and strategic partnerships between brands and artisans, brands can make a huge impact - and tell the wonderful, true stories behind their products.
Stories that add value to a brand, to a business, to artisans´ lives.
Xenia grew up in Paris in a multi-cultural family (French, German, Russian). During her studies at the European Business School she worked for Yves Saint Laurent and Fortnum & Mason. In the past 20 years she has been in charge for increasing brands´ equity through communications and marketing for a multitude of clients, such as Montblanc, Swarovski and Apple.
Interior Designer
After graduating as an engineer, Claudia worked in Spain and Italy before joining star architect Matteo Thun from 2001 - 2005. In 2005 she founds Studio Architects with her partner - together they design and plan individual interior concepts for hotels, galleries and exclusive private homes. Claudia´s signature is creativity paired with accuracy, internationality and breathtaking original and bold designs. She has a faible for Hella Jongerius´ weaving techniques and exquisite natural materials - Claudia will be working with us on all interior design assignments.
Sourcing and Artisan Relationships
Hedvig is a Danish Army Captain and Yale graduate. She brings in a wealth of experience on working with artisans, starting from when she was the Managing Director of the renowned Turquoise Mountain Foundation in Kabul. She led Building Markets adding 1.6% to Afghan GDP (‘06) and founded The Pin Project for refugees. Hedvig also set up the Far + Wide Collective, an online platform with a network of 5,000 suppliers, 400 retailers in 18 countries. As the CCO and co-founder of PoweredbyPeople, Hedvig is our partner and counsellor on artisan relationships and sourcing.