Here we go again: for the 2nd time now, in summer 2021 the designer behind the Brand Château Rouge created a unique collection of fashion, food and homeware for the french retailer MONOPRIX.

Both brands meet again around strong common values, for a collaboration based on human values, warmth and richness of colours, a collection made to 100% in Africa.

But more than just developing a simple collection, this collaboration´s ambition is to promote and showcase african savoir-faires and show the variety of african cultures, often unknown in France. A new encounter around strong values such as inclusivity and authenticity with a shared mission: making the good and the beautiful accessible and let everyone discover the diversity of the African continent by presenting local entreprises. This collection also celebrates the intercultural values of the Brand Maison Château Rouge. (Source: Monoprix)

Credits: Monoprix